Sextant

 
 

Sextant helps communications professionals plan effective communications programmes by mapping out their external environment and tailoring messages that resonate most strongly with key stakeholders.

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THE TEAM WILL GUIDE YOU

The Sextant process recognises that knowledge comes from within and it enables the best qualified people in the organisation – not just the corporate communications team – to participate in analysing the situation and reaching solutions. 

STRUCTURED PLANNING

  • identify the key stakeholders;

  • assess what their current opinions are;

  • craft the messages to produce the improvements required.  

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CORPORATE ‘BUY-IN’

The transparency of the process helps management understand the motivation for proposed programmes and contribute during implementation.

Benefits

  • structured process that formalises communication planning

  • rational way to identify opportunities and threats

  • consistent process that allows for accurate historical comparisons

  • process that encourages internal engagement and ‘buy in’ to the communication strategy

  • graphical results to help non-specialists understand the reasons for chosen course of action

  • ability to track opinions of key stakeholders

  • shortens the research and testing cycle for message persuasiveness